Mistore.se Background
Mistore.se is a tech brand serving the Swedish market that focuses on providing high-quality but affordable electronics and mobile accessories. The company sells smartphones, smart products for the home, and electric scooters, which have gained much acclaim in a market previously dominated by big-name tech brands.
Challenges Mistore.se Encountered
Mistore.se is the company’s official Swedish domain as it seeks to penetrate the European market. However, settling into this market that other renowned brands previously dominated has not been smooth sailing. Mistore.se was looking for a loyalty system that was user-friendly, easy to operate, scaled, and helped maintain customer loyalty.
Mistore.se’s Goals
In its plans to expand the reach of its devices and attract more buyers to the store, Mistore.se had set its sights on an ideal type of loyalty program. Once this system was up and running, Mistore.se wished that it could help the brand achieve the following goals it had for the Swedish market.
Increase Brand Awareness: Mistore.se hoped that with the right loyalty program implemented, it could increase brand awareness by customizing the rewards panel to align with brand colors. Loloyal fits this description perfectly because of its customizable features that could help boost brand awareness whenever a visitor lands on the online shop.
Expansion Into the Swedish Market: Growing and dominating the Swedish market was another top objective for Mistore.se as it set out to partner with a loyalty-boosting program.
User Growth and Retention: Getting more people to use Mistore.se products was also crucial for the brand. The hope was that with a loyalty program implemented, more customers would be drawn to the company’s products, as satisfied customers would help spread the word. Furthermore, a lucrative rewards program would ensure these customers, once gained, remain loyal to the brand.
Loloyal Solutions Mistore.se Used
Mistore.se started using Loloyal in April 2023 and was impressed by its features. The company went for the Starter Plan, which allowed it access to the following Loloyal solutions.
1. Multiple Languages
The language barrier between the Chinese brand and its targeted Swedish customers was problematic. With Loloyal’s multi-language loyalty program, Mistore.se could render its rewards widget in Swedish, which helped visitors understand what it was about and contributed to more opt-ins.
2. Points Program
To encourage customers to shop more, Mistore.se leveraged Loloyal’s points program, enabling the tech brand to reward customers with points for accomplishing certain milestones while on its platform. These points were redeemable for coupons later and were issued as follows.
- 5,000 points for signing up to the loyalty program.
- 5,000 points for subscribing to Mistore.se’s newsletter.
3. Point Expiration
Issuing customer points for different achievements on the online store is one thing; getting them to redeem them is another. The point expiration feature on Loloyal offered Mistore.se the perfect solution to this problem. Once points were issued, they were valid for a predetermined period, which Mistore.se could easily tweak in the program.
4. Referral Program
In the digital landscape, brands grow faster by gaining customer trust. Mistore.se had better plans for this with the launch of a referral program powered by Loloyal. The brand encouraged customers to refer their friends to purchase its products and earn rewards. For each successful referral, the friend received a Kr30 OFF coupon on their first purchase. The customer who referred their friend also got a Kr30 OFF coupon when the referred individual completed a purchase. The referral link could be easily copied and shared via email, Facebook, or X (formerly Twitter).
5. Email Notifications
Loloyal’s email notifications feature allowed Mistore.se to tweak the settings and customize the email design, helping the brand achieve the desired goal. Mistore.se could also enable automatic multi-language email sending to customers in the settings. But email notifications were not only about settings, but also about sending timely reward program updates. Customers received an email when they redeemed points or earned a birthday reward.
Mistore.se’s Loyal Customers Increased by More than 22,000, with Over 28% Returning
In less than a year of implementing the Loloyal rewards program, Mistore.se has witnessed positive change in crucial customer loyalty metrics. The changes are detailed below.
1. Loyal Members Increase 22,000+
The language barrier between the Chinese brand and its targeted Swedish customers was problematic. With Loloyal’s multi-language loyalty program, Mistore.se could render its rewards widget in Swedish, which helped visitors understand what it was about and contributed to more opt-ins.
2. Repeat Customer Rate Exceeds 28%
User growth and retention were among the top goals that Mistore.se hoped to achieve by implementing a rewards program. Loloyal delivered more than that. Aside from the growth in loyalty member numbers, Mistore.se also noted an improvement in repeat customer rates, which increased by more than 28%.
3. 28%+ Redemption Rate
As Mistore.se crossed the seven-month milestone with Loloyal, it also recorded a redemption rate it had not posted before. 28%+ of the customers who were rewarded with points for various accomplishments on the Mistore.se website redeemed their rewards. This achievement highlighted the positive impact of the points expiration feature enabled by Loloyal.
